Iterative. It’s a term that’s often used with some measure of distaste, but the truth is there’s a whole lot to value in games that don’t necessarily switch up their gameplay.
To be clear, there are games that are derivative (like Mutant Mudds) and games that iterate on a core gameplay mechanic that didn’t really work the first time (like Final Fantasy XIII-2), but we’re talking about the practice of taking a refined core and adding new bits and bobs. And that has a history of paying off. Working with a pre-defined gameplay style, and in some cases within the exact same engine as a previous game allows for experimentation and innovation in other areas that can pave the way to the next big thing.
http://www.ign.com/articles/2012/09/30/iterative-is-not-a-dirty-word
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