Earlier today, Apple introduced its new 128GB iPad, expanding beyond its standard 16GB, 32GB, and 64GB variations for the first time since 2010. The device offers the same array of features found on the current, 4th-generation iPads, like a 9.7-inch 'Retina Display,' Apple's A6X processor, and optional LTE connectivity, but twice the maximum capacity. But with the Wi-Fi-only and LTE-enabled models priced at $799 and $929 respectively in a climate of increasing focus on streaming media and low-cost tablets, who is Apple really targeting with its storage-heavy device?
The most obvious target are archivists and passionate digital media collectors — the type of consumers that have an ever-expanding collection of ripped or downloaded movies and music and want to take it on the go. The 128GB iPad is certain to be alluring to users already hooked into Apple's content ecosystem, specifically those who purchase films, TV, and music almost exclusively through iTunes.
http://feeds.ign.com/~r/ign/all/~3/pILjNUDLNTg/who-is-going-to-buy-a-128gb-ipad
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