A newly introduced national campaign will encourage parents to better monitor the games their children play by reviewing the Entertainment Software Rating Board’s video game ratings.
The campaign, which will see the development of new Public Service Announcements in addition to the PSAs already in use by the ESRB, will also encourage parents to take advantage of the seldom-used parental controls on video game consoles.
“The video game industry makes games for people of all ages, but that doesn’t mean all games are appropriate for everyone,” says U.S. Senator John Thune.
“The more parents know about the wealth of dynamic tools the video game industry has developed for monitoring game play, the more empowered they will be to make informed decisions about which video games are appropriate for their family,” adds Representative Debbie Wasserman Schultz.
http://feeds.ign.com/~r/ign/all/~3/JYm11xgZqCQ/esrb-will-launch-psa-campaign-to-educate-parents
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