The National Association of Theater Owners wants to make movie trailers shorter. The group is pushing for new rules that would limit the length of trailers to two minutes, making them 30 seconds shorter than the current standard.
According to The Hollywood Reporter, exhibitors want more control over how movies are marketed inside their theaters. "Theater owners, who feel the brunt of complaints from the public, believe trailers are often too long and can give away too much of the plot," says the trade.
The exhibitors think that cutting the length of trailers could increase ticket sales. But the Hollywood studios disagree that a two-and-a-half minute trailer is too long. The trade paper's sources say the studios "have reacted none too well when briefed on NATO's plan in recent days."
http://feeds.ign.com/~r/ign/all/~3/fH5ZfOma3U0/should-movie-trailers-be-shorter
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