Sequels are everywhere these days. Some franchises are becoming bigger than ever before, growing exponentially with each new installment. Still, as we approach a new generation, publishers are investing more than ever in launching new series alongside their existing franchises, pushing original brands that they hope can thrive on new systems.
In separate interviews at E3, IGN spoke with Ubisoft, EA and Bethesda about the risks and rewards of launching new intellectual property and why it remains an important part of their businesses.
“More than any other first party or publisher that I’ve seen, we’re bringing more new IP to the market,” Ubisoft senior VP of sales and marketing Tony Key told IGN. “
http://www.ign.com/articles/2013/06/28/the-importance-of-new-franchises-and-studios
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