Battlefield has been a remarkable success for EA. Even against the mammoth sales of Call of Duty, Battlefield 3 has managed to sell 3.5 million Premium subscriptions and is still ranking on U.S. sales charts.
As the first-person shooter genre becomes increasingly crowded, IGN sat down with EA Labels president Frank Gibeau to discuss how Battlefield stands apart and how it stays competitive.
“There’s no other shooter on the market that does what Battlefield does,” Gibeau told IGN. “The mix of vehicles and infantry combat with fully destructible environments in very large levels, nobody matches that. Until they do, we have a unique position, and I think we have a great position. From Bad Company to Bad Company 2 to Battlefield 3, we’ve grown that business from 3 million units to 18 million plus. The quality has gotten better. The technology has gotten better. We’ve done new things with the experience. We don’t feel like we’ve reached a barrier that says, ‘oh, we’re out of ideas to innovate.’ I think the idea that in real time, you knock a skyscraper down right into the middle of the level, it completely changes the whole game. You can imagine. And be rest assured that we have more levels like that.”
http://feeds.ign.com/~r/ign/all/~3/dG7UWVeN52o/ea-no-other-shooter-does-what-battlefield-does
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