Ubisoft is a gigantic publisher. While many associate the name with hardcore brands like Assassin’s Creed or Far Cry, a huge part of the company's business actually comes from casual titles. With more than 40 million units sold, Just Dance is one of Ubisoft’s biggest franchises overall, while Rocksmith was said to be “the fastest way to learn how to play the guitar” in a recent study.
Ubisoft unveiled new games in both franchises during its E3 press conference last month, and IGN had a chance to speak with Ubisoft senior vice president of sales and marketing Tony Key to discuss the strategy for Rocksmith moving forward, plus why Just Dance 2014 isn’t called Just Dance 5.
http://feeds.ign.com/~r/ign/all/~3/6esUqAi37uU/ubisoft-discusses-rocksmith-just-dance-2014
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