Bethesda Softworks has established an office in Sydney, Australia to oversee marketing, sales and distribution in Australia and New Zealand.
The new office underscores Bethesda's commitment to the growing Asia Pacific market, according to the Bethesda Blog, adding the Sydney office's influences to those in Hong Kong and Tokyo.
Simon Alty, previously the managing director at One to Another, has been appointed managing director of the new office. This follows his work with launches such as that of Elder Scrolls V: Skyrim.
“Simon’s experience and expertise in the games industry – specifically having worked on sales and marketing of Bethesda’s titles the last four years – will be of great value as we open a publishing office in Sydney,” Sean Brennan, managing director of Zenimax Europe, writes on the blog.
http://feeds.ign.com/~r/ign/all/~3/PduiD1gUFQY/bethesda-opens-sydney-office
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