Google today announced their partnership with Luxottica, a group of eyewear retailers in the US whose portfolio includes names such as Ray-Ban and Oakley.
"Light, simple and modular, Glass introduces new functionality as your glasses get smarter," Google says in a Google+ post, "but bringing your own style to Glass is just as important."
Google Glass earlier this year launched its Titanium Collection, offering over 40 different combinations of frames, shades, and colours for users to customise their eyewear with, but Google says that that was "not enough."
This new partnership with Luxottica will marry function with a much wider range of styles, elevating Google Glass from its current slightly dorky form.
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