A former Call of Duty game director has spoken out about how he thinks the U.S. government could learn new tactics from game marketing for introducing unpopular national security measures.
Dave Anthony, the game director and writer of Call of Duty: Black Ops II, appeared at a Washington think-tank forum and presented his approach to marketing the unfamiliar or controversial.
"When we have a new product that has elements that we're not sure how people will respond to, what do we do as a corporation?" he asked. "We market it, and we market it as much as we can - so that whether people like it or not, we do all the things we can to essentially brainwash people into liking it before it actually comes out."
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