Sony will not renew its sponsorship contract with FIFA when it expires at the end of the year, Nikkei reports, apparently opting to channel the funds into structural reforms.
Sony has been an “official partner” and FIFA sponsor for the past eight years in a contract worth 33 billion yen (approximately $280 million USD). "The existing contract with Sony runs until 31 December 2014 and we are currently in discussions with the brand," a A FIFA spokesman said in a statement issued to press.
Sony, allegedly, is the second body this month deciding not continue its support after Emirates Airline officially announced the conclusion of its partnership with the organization.
http://ift.tt/1zD7hpx
No comments:
Post a Comment