When AL Lowe started making games for the Apple II he did so as an enthusiast, creating educational games that he could enjoy with his son. His titles were very much built from the same mould as the early Sierra graphic adventure games he’d played, and they quickly became a success. Along with his wife he would sell them at conventions and via mail order to educators and other enthusiasts. Eventually he went to the Applefest computer convention in 1982 where he was able to brush shoulders with the biggest players in software publishing at the time, including the likes of Sierra and Broderbund.
“Every publisher in the business told us ‘You don’t want to be a publisher. You want to be a designer. Let us sell these games for you so you can design more games.’” Al tells me. “At the time Sierra was the biggest publisher, did the most advertising and had the biggest sales. So it seemed obvious that we should do a deal with them. So we did. Plus, they were the closest to where we lived.”
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