As part of their "Up for Anything" campaign, Budweiser recently built a life-sized Pac-Man maze in LA's fashion district.
The maze will be used in a 60-second commercial called "Coin," in which a man gets a message to go outside from a beer bottle and activates the maze by inserting a giant coin into a machine.
This commercial was filmed for the Super Bowl, which is presumably when it will air on television.
In related classic-gaming-in-the-wild news, a German design group recently created a tool to allow pedestrians to play Pong at crosswalks.
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