Minecraft was the second most-searched query on YouTube, according to Google.
Losing out only to ‘Music’, Minecraft topped ‘Movies’, ‘Frozen’, ‘Eminem’, and even ‘PewDiePie’ on its way to the number two spot.
“Interest in gaming is also soaring on YouTube,” says Google. “In 2014, the second-most searched topic on YouTube is actually a game: Minecraft. What's more, it's not just the volume of views that is impressive. It's the level of engagement and time spent with gaming content that should make marketers do a double-take.”
Google goes on to mention it’s not just gaming that’s seen a huge rise in 2014. Likewise, eSport coverage and videos are also on the up.
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