During a panel at the 2015 DICE Summit, Sony Computer Entertainment Worldwide Studios President Shuhei Yoshida shared some strong opinions on annualized franchises.
According to Yoshida, the expectations and goals of both marketing teams and game developers can sometimes be hard to align. Marketing and sales people are very profit-driven, which can foster a misunderstanding of situations such as game delays or sequels.
In the early days of PlayStation, sequels were often seen as a wasted expense that rarely saw returns on the same level of the originals. Thus, the idea of putting them out seemed risky to the more financial-driven teams.
However, Yoshida explained that once marketing teams saw how they could benefit from year-after-year sequels and releases, they began to push for more. This became a tricky situation, however, once game development cycles began to grow longer and longer.
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