Netflix may not feature traditional advertising, but that doesn't mean it's exempt from a little product placement.
Advertising Age has confirmed that global brewer Anheuser-Busch InBev signed a deal to be the exclusive beer brand for the third season of House of Cards. The company will not be paying for the placement, Ad Age reports, but will supply the production with a healthy stash of Stella Artois, Budweiser and its Shock Top brands as part of a relationship that began back in Season One.
The publication also reports that Samsung has struck a deal with Netflix, which secured its devices as the tech-of-choice in House of Cards. Although there was no official confirmation of the deal, it's a rumour strengthened by a promotion earlier this year that saw Samsung offering Netflix subscriptions to consumers buying selected Samsung products.
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