The Star Wars Toy Innovators panel kicked off with Lucasfilm’s Anita Castellar introducing some representatives from JAKKS Pacific, who started by talking about their Big Figures line. They already have 20 inch figures that go for $19.99 and 31 inch figures that go for $30. Their newest entry is a 48 inch Giant Darth Vader for $99.
It’s an interactive product with a sensor on his belt that triggers by movement. He has a friend and foe mode, which will give either friendly lines like “What is thy bidding?” or antagonistic lines like “There is no escape.” They jokingly described it as an action figure that replaces a piece of furniture.
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