You won't be able to simply walk into the Apple store to buy the new Apple Watch on its April 24th launch day. Apple announced early last weekend that an online reservation will be required beforehand.
Apple told CNET that this restriction on walk-in purchases might be the case for the foreseeable future, not just as a special launch day circumstance to manage inventory.
The Apple Watch is more personal than most Apple products, which could be why Apple requires the reservations.
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