After the success of The LEGO Movie, Hasbro hopes to recreate some of that magic by partnering with 20th Century Fox to develop a live-action film based on their Play-Doh toy brand.
According to Deadline, the studio is negotiating with Paul Feig, who is currently working on the coming Ghostbusters reboot, to direct. Feig helped develop a take for the film, and then turned to Jason Micallef (Butter) to produce the script.
Unlike the animated LEGO feature, which is already poised to to spawn multiple sequels and spin-offs, the Play-Doh film will reportedly be live-action.
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