Masahiro Sakurai is Nintendo’s rock star. An outsider to the publisher’s internal “Entertainment Analysis & Development” team, Sakurai has a bit more freedom, which is clear from the moment you meet him. Calm, collected and quiet, the first thing you notice about Sakurai is how he dresses. Whereas most Nintendo producers are relatively conservative with their clothing, wearing game-related t-shirts complemented by dark blazers and slacks, Sakurai wears something that might seem more suited for a night out on the town: a purple and black camouflage dress shirt, flared jeans and shoes a bit more ornate than anything that typically accompanies a business suit. Much like his outfit, Sakurai is a unique entity within Nintendo – and controls one of the publisher’s most unique core franchises, Super Smash Bros.
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