A pair of new Xbox One ads went live today. One of them is exactly what you'd expect. The other is disturbing.
The "immersive gaming" ad depicts a man who receives mysterious cuts on his chest, face, and hands after playing some Ryse: Son of Rome. Of course, he dives back in for more. You can watch the ad for yourself below.
Brian is an associate editor at IGN. Follow him @albinoalbert on Twitter, where he never stops talking about Dota.
http://feeds.ign.com/~r/ign/all/~3/OfmIN-UwNw0/new-xbox-one-ad-explores-a-real-life-ryse-son-of-rome
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