11/18/2014

Sony Exec: PS4 Needs to 'Engage the More Casual Consumer' IGN All

Fergal Gara, PlayStation UK's managing director, said the PlayStation 4 needs to continue its successful first year on the market by broadening its more casual gaming audience.


When asked by Red Bull about what's next for the PS4, Gara said:


"I'd like it to continue with the innovation stream I just talked about

, but also what we want to see in the next year or two is a bigger mass market play, shall we say.


So in order to broaden and perhaps fill the void that's being left latent by, say, the Wii -- which is a shadow of its former self -- we need to have the kind of product that will engage the more casual consumer. I think that's a big opportunity for us, and that's not yet clear on the horizon, but something we should and I'm sure will be focused on as we look forward into year two, three, and four."



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